I’ll admit it I never paid much attention to the orange flag icon in my Instagram DMs until one hectic day. I was juggling so many conversations across my Instagram Business account that important messages kept slipping through the cracks.
I was worried I’d miss something crucial, so I started looking for a way to mark those messages. That’s when I found the orange flag, and honestly, it’s been both a blessing and a bit frustrating.
How I Use the Instagram DM Orange Flag (And Why It Helps)
The orange flag appears as a tiny triangle on the top right corner of a message, and you can add it two ways: by swiping left on a DM and tapping “Flag,” or by opening the message and tapping the flag icon on the top right.
For me, it became a quick way to mark conversations I needed to follow up on especially leads or orders.
What I love about this feature is its simplicity. It doesn’t flood me with notifications; instead, it quietly reminds me by sitting there until I decide to remove it. And the fact that it stays on unread messages means I never accidentally forget an important chat.
Here are some things that really stood out to me:
- You can label flagged messages as Booked, Lead, Ordered, Paid, or Dispatched which makes organizing business chats way easier.
- The orange flag works only on Instagram Business accounts, so if you’re a personal user like me on a side account, you’re out of luck for now.
- Removing the flag requires manual action, which is good for staying organized but can be annoying if you forget.
One Annoying Issue That Got Me
The biggest frustration? The flagging feature isn’t available on personal accounts. I felt stuck because sometimes I want to mark messages on my personal Instagram, but there’s no option.
I had to contact Instagram support for help when the flag didn’t show up on one of my Business accounts, which was a bit of a hassle but they gave me useful feedback.
Why I Still Recommend It
Despite the quirks, I still love how the orange flag helps me stay on top of my Instagram DMs. If you manage your business through Instagram, this feature is a quiet but powerful assistant. It’s not flashy, but it keeps me organized, helps me prioritize messages, and reduces my stress about missing important conversations.
If you want a simple way to manage Instagram direct messages without getting overwhelmed, I’d say give the orange flag a shot. Just remember it’s only for Business accounts hopefully Instagram will bring it to personal accounts soon.
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